Common aspects of good renderings

Tuesday, February 09, 2010

Good architectural visualisation is essential of conveying your intensions and ideas through the design or marketing processes. In my opinion, the basic aspects of a rendering should consist:-
1.A Strong Message
What is the intension of the image? What is the idea you are selling?
Is it the surrounding context with integrated architectural solution?
The form or detailing of your fa├žade you want to illustrate?
The atmosphere or activities of the design created?
2. The Depth
The background with a sense of depth, the foreground with simple detailing and the million dollars building should be a basic composition of an image. A gradient, some clouds or buildings as background, some silhouettes, and plantings as foreground will do the job. A sense of dimension should exist.
3. The Color and Texture
The mood and feel of the rendering is like a potion of love of an illustration.
4. The Light and Shadow
Without any color and texture, the light and shadow of an image can construct a sense of depth, a sense of material and even the mood of an image. How you direct your light is as if how you convey your message.
5. The Eye flow
The composition and structuring of your content in an image shall paragraph your ideas in sequence, allowing your audience to read your ideas clearly with comfort. I suppose this to be done intentionally. Study your image after the image is completely. A final touch or checking helps a lot. Ask for opinions even.

Shanghai World Financial Center

Sunday, February 07, 2010

"The recently completed Shanghai World Financial Center (SWFC) has bagged the award for Asia’s “Best Tall Building” of 2008.

The Council on Tall Buildings and Urban Habitat (CTBUH) gave the thumbs up to SWFC not only for its excellent architectural form and design but also for the integration and use of sustainable materials in the building’s construction.

Designed by Kohn Pedersen Fox Associates and developed by Mori Building Company, the 492m tall mixed use skyscraper, built at a cost of £640m, took 14 years to complete since the foundations were laid in 1997." to find out more...

Passage from http://www.luxury-insider.com/Current_Affairs/post/2008/11/13/
Shanghai-World-Financial-Center-Recognized-as-Asia-Best-Tall-Building
.aspx

Image from http://swfc-shanghai.com/

STADSKANTOOR, NETHERLANDS, ROTTERDAM, 2009

Thursday, February 04, 2010


Statement by Rem Koolhaas:-
"What does Rotterdam really need?
After an impressive sequence of abrupt architectural transitions – from the stark modernity of the reconstruction, via the “new humanism” of the cubes, the repressed postmodern of the 90s to the current apotheosis of Dutch modernity – launched by the fireworks of the 1940 bombardment, all these ideologies coexist and interact in harsh juxtaposition, each successive layer oblivious and in contradiction to the previous ones.

What is now needed may be subtlety and ambiguity in the midst of an overdose of form. We propose a “formless” heap, consisting of smaller elements that are shaped to perform a number of major and minor responsibilities.

Where necessary the shape can be formal and impressive, almost symmetrical – for instance, from the Coolsingel, glimpsed between the two survivors – and where desired, it can be delicate and accommodating – for instance in its relationship with the existing monument, Stadstimmerhuis.

Our structural system – a three dimensional Vierendeel structure in steel – enables us to improvise and to liberate the ground almost in its entirety, to interpret the "Stadswinkel" as an unencumbered public space, in which we arrange the interaction between citizen and city in a dignified, spacious urban landscape, with an almost “Roman” scale and materiality."

Passage & Image from http://www.oma.eu/index.php?option=com_projects&view=
\project&id=1205&Itemid=10
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