Design leadership

Monday, June 05, 2006

"Design leadership can be described on one hand as leadership, that generates innovative design solutions, on the other hand with individuals with an oustanding creativity. Turner[1] defines design leadership by adding three additional aspects for design leadership, the difference in leading through design, the sustaining design leadership over time and the gaining of acknowledgement for achievements through design . Turner[1] separates the core responsibilities of design leadership in following six activities:
envisionising of the future
manifesting strategic intent
directing design investment
managing corporate reputation
creating and nuturing an environment of innovation
training for design leadership
" to find out more...
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