Bjarke Ingels Group – BIG

"Bjarke Ingels Group – BIG - is a Copenhagen based group of 50 architects, designers, builders and thinkers operating within the fields of architecture, urbanism, research and development.Historically the field of architecture has been dominated by 2 opposing extremes. On one side an avant-garde full of crazy ideas. Originating from philosophy, mysticism or a fascination of the formal potential of computer visualizations they are often so detached from reality that they fail to become something other than eccentric curiosities. On the other side there are well organized corporate consultants that build predictable and boring boxes of high standard. Architecture seems to be entrenched in two equally unfertile fronts: Either naively utopian or petrifying pragmatic. We believe that there is a third way wedged in the no mans land between the diametrical opposites. Or in the small but very fertile overlap between the two. A pragmatic utopian architecture that takes on the creation of socially, economically and environmentally perfect places as a practical objective. In our projects we test the effects of scale and the balance of programmatic mixtures on the social, economical and ecological outcome. Like a form of programmatic alchemy we create architecture by mixing conventional ingredients such as living, leisure, working, parking and shopping. Each building site is a testbed for its own pragmatic utopian experiment. At BIG we are devoted to investing in the overlap between radical and reality. Choosing between them you condemn yourself to frustrated martyrdom or apathic affirmation. By hitting the fertile overlap, we architects once again find the freedom to change the surface of our planet, to better fit the way we want to live. In all our actions we try to move the focus from the little details to the BIG picture. " to find out more...
Passage & Image from http://www.big.dk/