I-MAD

Sunday, January 20, 2008

"MAD's designs embrace the advent of a new era. These designs reflect our architectural exploration in contemporary art, the transformed life style, and the multimedia formats in contemporary cities in China. Our Experiment of integrating digital media in designs demonstrates a unique approach in architecture. Dedicated in understanding and exploring the inherent flexibility and possibility from simple and traditional functions, MAD imbues the flexibility and possibility with new organizations and logics by analyzing value, desire, culture, and political strength in contemporary China. With fluid and dynamic presentation of contemporary lives, buildings are no longer isolated objects as defined in traditional concept of architecture; in fact, they are natural and coherent components of urban environment and human lives. MAD partners with engineers, programmers, artists, landscape designers, energy and structural consultants from China, Germany, Italy, Japan and the United States. MAD is committed to continuing this alliance to address challenges in design and provides artful solutions to our clients." to find out more...
Passage & Image from http://www.i-mad.com/index2.htm

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